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10 Qualities Of Top Performing Sales Reps

What sets top sales performers apart from the rest? Research has shown that the greatest sales leaders possess a unique set of personality traits. Combined with a perceptive sales approach, these qualities put the top performers on the road to success.

Check out the best qualities that help top salespeople consistently outperform their peers:

Ask good questions
Top sales reps are less interested in selling the client and more interested in having conversations with people. Make sure you are asking the right questions to uncover a customer’s priorities and concerns. Great sales reps can anticipate the prospect’s needs, and tailor a plan that will help them achieve their goals. Only then can you find the best way to give them what they want.

Be persistent
What do top sales reps do when a customer has objections? They ask more questions to find out the reason for the customer’s hesitation. Persistence is not necessarily being pushy. It means listening, being respectful, and providing the information the client needs to make a decision.

Believe in the product
Good sales reps believe in the company’s products and services and understand how to find the best solution for each client. By believing in the product’s value, top salespeople can offer a solution to a problem rather than just closing a deal.

Build relationships
The best salespeople can strike up a conversation, get people to tell them what they want, and are always listening. They can build a rapport with anyone. They know when to talk, when to ask questions, and when to be quiet.

Trust your instincts
There comes a time when sales reps must trust their instincts. A great salesperson knows the script, but also knows when to go off-script and tailor the approach to the customer’s unique needs. If you’re losing your client’s attention, it may be time to engage with them one-on-one.

Keep learning
The best reps are never content. They are constantly pushing the limits, learning new skills, asking for coaching, and improving their selling abilities. A strong work ethic pays off, and it results in finely-honed selling skills and improved sales performance.

Manage your time
The top 1% of salespeople are very efficient with their time. The best reps make the most of every hour in the day. They always have a plan to win. They’re ready for the tough questions during a product demo, prepared for any objections, and know when to close the sale.

Know your industry
When you’re an expert in your industry, you can go beyond just teaching your buyers about your products and services. You can provide guidance that will help your clients in many other aspects of their businesses. You become a trusted provider and continue growing the client relationship.

Stay motivated 
Every sales rep has days when nothing seems to go their way. It’s important to monitor your goals and celebrate the small accomplishments and wins. Even small wins can boost your morale and keep you motivated. 

Great sales reps are competitive, optimistic, and enjoy getting the win and achieving their goals. Most great salespeople don’t even know they have the qualities that make them the best. They simply enjoy the process of selling. And maybe that’s what truly makes them great!

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