We continue to hear about digital transformation. And it’s not going away any time soon. During Covid-19, many companies adopted digital strategies in the hopes of at least weathering the storm and seeing a ray of sunshine on the other side.
Unfortunately, Covid-19 has inherently changed how we work and do business. In some ways, for the better. Digital initiatives are here to stay. Digital traffic and commerce made huge leaps across almost every industry and institution, no matter how good their digital capabilities actually were. In other words, the decisions they made at that time didn’t really make much difference to the company’s bottom line.
Digital leaders, meanwhile, were keeping their momentum going full speed ahead into digital innovation. Now is not the time to take it easy. Now is the time to accelerate your digital strategies and growth.
Here are 6 ways that enterprise organizations can continue to be digital innovators:
Make content digital and accessible
Content improves productivity and drives efficiency. Your content, resources, and communications may be disorganized and siloed in different departments and divisions. An enterprise mobile platform can give your employees access to the information they need right on their mobile device. Employees can search within the app and quickly and easily find the resources they need in real-time.
Information overload slows productivity and critical thinking. With an enterprise mobile platform, your employees can receive critical information via a private channel that’s relevant to them. For instance, the sales team would have access to everything that helps them do their jobs, and the marketing channel would have access to their own content.
READ MORE: Enterprises: Are Employees Missing Out On Critical Information?
Take care of your employees
The war for talent is about to reach a whole new level. Large technology companies are grabbing up experienced tech workers. Given the massive competition for talented employees, most companies want to hire out. However, they will instead need to up-skill or re-skill the workers they have.
Enterprises must also accelerate initiatives to help employees embrace digital technology. Employees need to learn new skill sets, new automated workflows, and improve their productivity and work efficiencies.
READ MORE: The mobile workplace in 2021: Employees work anywhere
Deliver products and services faster
Ready access to the right information enables faster and more accurate decisions. For instance, sales reps can use smart forms in the field to send invoices or contracts to clients. By digitizing the information it accelerates the sales process and shortens the sales cycles. According to Salesforce, 80% of customers say the experience a company provides is as important as its products and services.
Exceed customer expectations
Who is really in charge of digital transformation? Enterprise organizations think they are the driving factor of transformation. But I don’t want to tell them that their customers are actually in the driver’s seat – creating a digital-first response and overhauling how customers interact with companies.
Today’s customers expect to have relevant content in front of them at any given time. They demand it. Their customer journey dictates what they are doing at anytime, anywhere, in the format they choose, and on any device.
Digital transformation is the integration of digital technologies in all areas of a business. This results in a fundamental change in how an enterprise operates and delivers value to their customers. More than 44% of companies have already started implementing a digital-first approach to business processes, operations, and customers engagement.
READ MORE: How Is Customer Experience Driving Digital Transformation?
Accelerate speed to market
To compete and remain relevant in this increasingly digital world, you have to balance employees and cutting-edge technology. And you must become faster. Why? Because everyone else is. If you can’t meet customer expectations, your competitors will.
Consider a no code enterprise mobile platform
At CatalystXL, we want to help you quickly and easily share information and foster collaboration across your entire organization. We can deliver a no code, custom branded enterprise mobile platform that unlocks answers and provides insights via our Cardware™ platform – sharing categorized content in a powerful flashcard format. Our mobile platform fosters a community of collaboration, engagement, and connectedness for your employees – both in and out of the office.
Book a demo today.