How much time do you spend on your smartphone? You might be shockingly surprised. If you’re curious, go to your phone Settings and then click on Screen Time. My average daily phone usage is 3 hours and 50 minutes. Seems crazy, right?
Most consumers today average 4.2 hours per day in mobile apps, up 30% from 2019. And, in fact, 90% of smartphone usage time is being spent on mobile apps, and 85% of people prefer native mobile apps over websites.
If professional services firms want to connect with clients and employees, they need an enterprise mobile platform. The vast majority of Americans – 96% – now own a cellphone of some kind. And 81% of Americans own smartphones.
That means most everyone has a mobile device. And, we all know how to use mobile apps. It just makes sense to connect with clients and employees using a mobile app.
Here are 9 reasons for professional services firms to consider a mobile platform:
Build brand recognition
A mobile app for professional services organizations can greatly contribute to brand awareness. Today’s mobile apps are stylish, hip, functional, and very informative. Apps should provide features that customers love, no code is needed, and enterprises can custom-branded their mobile platform.
Engage with customers
Customer service has been forever changed due to Covid-19. Interactions that were once done face-to-face are now being completed virtually – connecting with customers might mean chatting via Intercom, using a self-service helpdesk, or talking on the phone.
Search via a dynamic catalog
Are your products and services housed in PDF documents that you print out and share with clients? What if you were able to create digital versions of these documents? You could provide search and filter capabilities so your customers and employees could find the content and information they want to use.
Manage business process optimization
Your mobile app can interact with your team as well. You can manage any processes, exchange files and data, and aggregate content and information so that employees can find the data they need. A mobile app is always available and can create interactions between employees – regardless of where they work.
Cultivate customer loyalty
You can create an incentive program to reward customers. You can share useful promotions, discounts, or bonuses with customers. By integrating communications into the app, you can send push notifications about new promotions or offers. Constant interaction increases loyalty, and in turn, provides a great way to earn loyalty and stimulate sales.
Reach out to a younger audience
Millennials and Gen Z’s have power. They grew up with the internet, mobile phones, and technology. More than half of the nation’s total population is now made up of Millennials and Generation Z. When combined, these two generations number 166 million as of July 2019, or 50.7% of the nation’s population. That means they now outnumber Gen X, Baby Boomers, and the Silent Generation.
Millennials and Gen Z are changing the world. They will influence technology, innovation, customer experience, spending habits and purchasing, diversity, social norms, and so much more.
Stand out from the competition
Many companies don’t take advantage of all of the technology available to them – let along make the most of their mobile apps. In today’s highly competitive world, it’s important that professional services firms take advantage of as many opportunities as they can to position the organization as a frontrunner in your industry niche.
Capture valuable analytics
By using a mobile app, you’re able to collect important data, KPIs, and analytics. For example, you can learn which products or services your customers use the most. You can also collect data on how much time they spend in the app. And which functions are the most used and which are the least popular.
READ MORE: Are Your Workers Wasting Time Searching For Information?
Consider an enterprise mobile app
At CatalystXL, we want to help you quickly and easily share information and foster collaboration across your entire organization. We can deliver a no code, custom branded enterprise mobile platform that unlocks answers and provides insights via our Cardware™ platform — sharing categorized content in a powerful flashcard format. Our mobile platform fosters a community of collaboration, engagement, and connectedness for your employees – both in and out of the office.
Book a demo today.