Let’s face it. The business world has changed over the past few years. Companies have had to pivot to survive.
Hybrid workplaces and remote work has wreaked havoc on how sales teams and salespeople engage with customers and prospects. It’s even more critical to ensure that your sales team has the tools they need to handle in-person and virtual customer interactions.
Sales enablement has become a crucial part of any company’s sales team. It empowers salespeople with ongoing training, content, and tools to succeed and close more deals.
Almost 50% of sales enablement functions are owned by the head of sales, according to CSO Insights, while others might report to executive management, sales operations, or marketing.
And, companies with sales enablement initiatives already have, on average, 15% better win rates than those without it.
Here are 8 ways to incorporate sales enablement processes into your daily activities:
Initial onboarding process
It’s essential to create an onboarding process that ensures every salesperson focuses on continuous training. By integrating a sales enablement learning plan, your sales reps will develop the right soft skills and coaching to let sales reps know what is needed to close a deal. They will also understand your products, target markets, and buyer personas in detail.
Continued learning and training
After the initial onboarding process, there is more to be accomplished, and the coaching plan is a fluid plan that allows reps to grow within their sales positions. Your sales reps will require ongoing learning and training sessions. Sales coaching gives sales reps continuous feedback and guidance to excel in their sales role.
Up-to-date, relevant content
Content is a critical part of any sales enablement strategy. Sales reps must provide value at each step of their interactions with customers. Your sales team needs to have access to the best content. In addition, your organization needs to make sure sales reps have the most up-to-date and accurate information to help make the sale. For instance, content can include blog posts, white papers, email templates, customer success stories, and products and services one-pagers.
Organize content and put it in the reps’ hands
Sales enablement platforms should keep content organized and readily available when sales reps need it. Explain the intent behind each piece of content with a short-form video or email. Your salespeople won’t need to guess about the content, its intended audience, or when to use it.
When you incorporate a no-code enterprise mobile app with your sales enablement platform, you combine two powerful SaaS products in one place. Your sales enablement training, coaching, and learning can be found in one unified place. On top of that, an enterprise mobile app puts your sales content, materials, information, training, and learning at your sales reps’ fingertips. They can access all of their information anywhere and at any time, right from the mobile app.
Sales engagement and retention
Sales enablement exists to help sales reps succeed. When sales reps can produce better results, they’re more likely to be engaged with their companies and will want to stick around with you in the long term. This extends not only to sales reps, but also sales managers. Front-line managers and support reps can also enjoy good coaching and communication skills to help improve seller engagement, leading to better results.
Sales reps are not the only ones who need support. Everyone who directly faces your buyers will also benefit from relevant content, training, and coaching. From sales engineers and customer success, to service teams and partners, everyone needs to have the necessary content to make the sale. B2B organizations must keep external reps engaged with your messaging to drive revenue for your brand.
Choosing the right technology
Sales reps might use several different tools on a given day. There are CRMs, sales enablement tools, collaboration tools, communications tools, and so much more. What if there were a tool that would capture everything you needed for sales enablement?
Consider a no-code enterprise mobile app
At CatalystXL, we want to help you quickly and easily share information and foster collaboration across your entire organization. We can deliver a no-code, custom branded enterprise mobile platform that unlocks answers and provides insights via our Cardware™ platform — sharing categorized content in a powerful flashcard format. Our mobile platform fosters a community of collaboration, engagement, and connectedness for your employees – both in and out of the office.
Book a demo today.