Who is really in charge of digital transformation? Enterprise organizations think they are the driving factor of digital transformation. But I don’t want to tell them that their customers are…
Remember the days when sales deals were closed over lunch in a restaurant, in conference rooms, or on the golf course? Covid-19 has changed our world and turned our lives…
We Americans love an up-sell. And for that matter, we enjoy a good cross-sell, too. Cross-selling and up-selling strategies are used by organizations to earn more revenue from existing customers.…
Selling has come a long way over the last 10 years. Buyers have changed and the top salespeople have changed with them. Today, customer experience is key for most sales…
